What started as a small segment of products and brands focused on cleaner and more transparent formulas has grown into a mega-trend that is now widely expected for all new products, especially those launching into retail.
will very soon be simply...
That’s why we go into each new project with the underlying assumption that the formula will need to be ‘clean’. To support this business strategy, we are building capabilities, processes and partners that align with that outlook.
Here Are Some Of The Ways We Support
GOOD FACE PROJECT
Good Face Project is pioneering standardization of what clean beauty means by creating tools for consumers, retailers, brands and formulators so that they can speak a similar language when it comes to clean personal care products. We use their software to guide our customers on how 'clean-friendly' their products are and help inform regulatory compliance in international markets.
We have a robust supply network of cruelty-free ingredient suppliers to help brands we work with build or adhere to the supplier monitoring system required for adherence to the Leaping Bunny program established by Cruelty Free International.
Sustainable packaging is more expected and more demanded by consumers and often goes hand in hand with clean profile products. We work closely with packaging partners to create formulas and products that complement each other, play well together and both contribute to more sustainable options for end consumers.